Marketing strategy

Marketing strategy When building internet marketing strategies for my clients I treat it as warfare and have developed a custom strategy I call the “internet marketing unfair advantage”. “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for…

First steps to getting a great Page Experience

Page Experience First Steps What is Page Experience? Page Experience is all about making sure people using our websites, apps and pages are experiencing the best we can give them. While meeting people’s search queries is ultimately our goal, It has to be served up to Google evolving standards. The standards can be understood in…

Marketing strategies or the art of war through Darwinism

Marketing strategies or the art of war through Darwinism What is marketing “Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses or directly to consumers”….

inbound marketing vs SEO

Which is Better for Your Marketing Everyone has gone online recently which is better for your marketing in a sea of noise. Business owners realized internet marketing is the place to be, however, this can be a saturated place with lots of money being thrown at walls to see what sticks. PPC Ad costs have…

Brand Growth Strategy

Brand Growth Strategy The science is now out on brand growth and the data undermines current marketing beliefs started in1960. This new study from Ehrenberg-Bass Institute’s Professor Jenni Romaniuk, Professor John Dawes and Sahar Faghidno show’s the best growth strategy for brands. Not only does this affect KPI and other measurements but your strategies, tactics,…

SEO Integrity

SEO Integrity As an SEO expert, I know integrity in SEO is a fundamental quality needed for today’s online world. Google’s relentless changes and guidelines are an ongoing battle against Spam and blackhat and the proof of the future of internet marketing. I often have the conversation with Owners and CEO’s on expectations and the…