Business Books

Business Books Reading business books is crucial for career development and professional growth. These books offer valuable insights into various aspects of business, from leadership and management to strategy and innovation, providing readers with a wealth of knowledge from experienced professionals and industry experts. By engaging with business literature, professionals can stay updated on current…

Discover Your Professional Strengths

Discover Your Professional Strengths  Discover your unique five strengths and learn how to apply them for personal and professional growth. Perfect for individuals, leaders, and managers. Led by Don Clifton, the Father of Strengths-Based Psychology, Gallup created a revolutionary program to help people identify their talents, develop them into strengths, and enjoy consistent, near-perfect performance….

Recommended Books for Digital Marketing

Recommended Books for Digital Marketing I have listed the best books I have read, from which I have gained insight and success in my digital marketing career. Most links are affiliated when possible, and I might make a cup of tea if enough are purchased. So, if you appreciate my advice, I would appreciate a…

AI Marketing Tools

AI Marketing Tools Welcome to the “AI Marketing Tools” series—a gateway to understanding and harnessing the power of AI for your business. This category is designed for business owners who may feel overwhelmed by technological advancements but are eager to improve productivity and simplify complex tech issues. Here, you will find a range of forthcoming…

Generative Search Marketing (GSM)

Generative Search Marketing (GSM) Unlock the Future of Digital Marketing with Generative Search Marketing Are you tired of generic, one-size-fits-all marketing strategies that fail to captivate your audience? It’s time to embrace the power of Generative Search Marketing (GSM) and revolutionize the way you connect with your customers. Introducing Generative Search Marketing: The Game-Changer Generative…

What is better PPC or SEO?

What is better PPC or SEO? SEO vs PPC What One Is Better For Your Business? What is better PPC or SEO? Being a popular topic I’m asked as a consultant.As much as I don’t want to say this….. It depends! The classic answer is “It depends” This is the true answer because everyone is…

First steps to getting a great Page Experience

Page Experience First Steps What is Page Experience? Page Experience is all about making sure people using our websites, apps and pages are experiencing the best we can give them. While meeting people’s search queries is ultimately our goal, It has to be served up to Google evolving standards. The standards can be understood in…

Marketing strategies or the art of war through Darwinism

Marketing strategies or the art of war through Darwinism Business is a war against your competition known and unknown. Some business don’t like to see it that way and that’s where Darwinism deals the last blow to businesses that failed to understand the art of war. The art form of battle is Marketing. What is…

Brand Growth Strategy

Brand Growth Strategy The science is now out on brand growth and the data undermines current marketing beliefs started in1960. This new study from Ehrenberg-Bass Institute’s Professor Jenni Romaniuk, Professor John Dawes and Sahar Faghidno show’s the best growth strategy for brands. Not only does this affect KPI and other measurements but your strategies, tactics,…

SEO Integrity

SEO Integrity As an SEO expert, I know integrity in SEO is a fundamental quality needed for today’s online world. Google’s relentless changes and guidelines are an ongoing battle against Spam and blackhat and the proof of the future of internet marketing. I often have the conversation with Owners and CEO’s on expectations and the…