What is better PPC or SEO? SEO vs PPC What One Is Better For Your Business? What is better PPC or SEO being the two main types of marketing I’m asked as a consultant. PPC is considered to be instant traffic and SEO is thought of as organic or free traffic but slow. Both have…
Marketing strategy When building internet marketing strategies for my clients I treat it as warfare and have developed a custom strategy I call the “internet marketing unfair advantage”. “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for…
Page Experience First Steps What is Page Experience? Page Experience is all about making sure people using our websites, apps and pages are experiencing the best we can give them. While meeting people’s search queries is ultimately our goal, It has to be served up to Google evolving standards. The standards can be understood in…
Marketing strategies or the art of war through Darwinism Marketing is a war against your competition known and unknown. Some business don’t like to see it that way and that’s where Darwinism deals the last blow to businesses that failed to understand the art of war. Alan Osborne What is marketing “Marketing refers to activities…
Which is Better for Your Marketing Everyone has gone online recently which is better for your marketing in a sea of noise. Business owners realized internet marketing is the place to be, however, this can be a saturated place with lots of money being thrown at walls to see what sticks. PPC Ad costs have…
Brand Growth Strategy The science is now out on brand growth and the data undermines current marketing beliefs started in1960. This new study from Ehrenberg-Bass Institute’s Professor Jenni Romaniuk, Professor John Dawes and Sahar Faghidno show’s the best growth strategy for brands. Not only does this affect KPI and other measurements but your strategies, tactics,…
SEO Integrity As an SEO expert, I know integrity in SEO is a fundamental quality needed for today’s online world. Google’s relentless changes and guidelines are an ongoing battle against Spam and blackhat and the proof of the future of internet marketing. I often have the conversation with Owners and CEO’s on expectations and the…
