Which is Better for Your Marketing
Everyone has gone online recently which is better for your marketing in a sea of noise.
Business owners realized internet marketing is the place to be, however, this can be a saturated place with lots of money being thrown at walls to see what sticks. PPC Ad costs have risen significantly, SEO has to be done right the first time, and is a specialist job not DIY. Inbound or human-to-human marketing seems to work better than cold calling and pushing yourself on people who don’t have a need for you.
I’m going to talk about an old concept/ argument of SEO V inbound marketing. We will also be discussing convert Web Traffic into customers using “SEO” and “Inbound Marketing” known as “SEO Inbound Marketing”.
What is Inbound Marketing
“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.” quote from Hubspot.
Basically how to be found by your target audience, organically (free) traffic. Inbound is marketing human-to-human and this methodology soon absorbed Sales, PR, Brand, and finally the whole organization. Becoming Consumer-centric from the CEO to the janitor, the inbound message becomes the mission, vision voice, and tone for internet marketing.
SEO is a vital component for the success of inbound marketing and without it your inbound will not succeed.
What is SEO
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Wikipedia
Basically how to be found by your target audience, organically (free) traffic. There are currently three main components of SEO which now branch out into many facets and evolving into one main SEO point. Technical SEO is foundational and nothing you do online will index well with google or index at all if done wrong. On-page SEO is evolving from keywords/ content to topics with intent (which better meets the query’s needs). The third is Off-page SEO which used to be backlinks. This system had been abused by so many and is Google’s main trust point.
Inbound is a vital component for the success of SEO or internet marketing.
SEO Inbound Marketing
“SEO” and “Inbound Marketing” as we understand should not be separate entities. like a pen and a book on their own are just a pen and a book however when united the magic happens. SEO Inbound Marketing is optimizing business message to prospects when they need in a human-to-human way online.
It’s all about understanding “The Trust Equation.”
The internet has become saturated with more data than 40 times the known universe, that’s one giant hey stack to find a needle in. Ad costs have risen significantly, accounts are being shut down, and trust in businesses, media, and online platforms are dropping fast. Trust is missing from most marketing efforts, banner blindness, none relevant ads, pushed ads, and invasion of privacy.