Search Engine Marketing (SEM)

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace

What is meant by search engine marketing (SEM)?

Search Engine Marketing is paid keyword marketing and Search Engine Optimisation working together. SEM is getting traffic and visibility from both organic and paid searches through keywords and intent.

What is search engine marketing and how it works?

Search engine marketing’s greatest strength is that it offers businesses the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.

What is the main difference between SEO and SEM?


“search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

“search engine optimization” refers to free traffic, SEO is a powerful way to drive evergreen traffic at the top of your funnel/ flywheel

The Foundation of Search Engine Marketing = Keywords

Paying to appear next to (SERP) search engine results pages requires the right keywords and bidding strategy.

 Bidding using the bottom of the funnel keywords in Google and Bing works best using the keywords someone might enter when looking for certain products, services or offers. Having the wrong keywords can be a very expensive loss.