What is better PPC or SEO?

What is better PPC or SEO?

SEO vs PPC What One Is Better For Your Business?

What is better PPC or SEO being the two main types of marketing I’m asked as a consultant. PPC is considered to be instant traffic and SEO is thought of as organic or free traffic. Both have advantages and disadvantages depending on your unique situation at the time of asking that question.

The classic answer is “It depends” is the true answer because everyone is unique with their business, goals and strategies. A PPC specialist will tell you PPC gets instant traffic because SEO takes a long time. An SEO specialist will tell you SEO is free organic and you don’t need to pay for traffic. I personally integrate them when I can, being a consultant who understands the value both will bring in the right situation.

What are the advantages and disadvantages of SEO?

Optimizing for online visibility (SEO) is a huge advantage.

What are the advantages and disadvantages of PPC?

PPC provides instant traffic to your goal/ landing page.

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